Motionographer currently has a making of Apache for those interested in how you go about creating the spinning carousel effect featured in the video.

At the end there is a scrap of paper with what looks like the mad scribblings of a lunatic. It has numbers on it but unfortunately they left off the text. These are the doodles I did one morning that led me to the carousel idea, I thought it might be interesting to show the thought process I went through.

1. Making the panning background fold so that you can see the foreground become more distant.

2. Working out the angled edge, it's built in After Effects so no curves.

3. Making the whole thing circular (I wasn't sure what to do with the ends so I put in a divide).

4. Getting rid of the divide altogether, paring it down.

5. Designing the ends so that the imagery dissolves from one side to the other.

6. Thinking about carousels within carousels, plus the waterfall coming in at a different angle.

7. This refers to the colours on the inside of the circles, strong and simple like old Wrigley's chewing gum packets.