Someday soon I hope to write about something new that I'm making. But for now I'm happy to say that Apache - a music video I made for the band Danger Beach last year - is shortlisted in the Vimeo Awards. (voting is open now by the way hint hint)

I remember watching with interest all the video's that got selected last time and the buzz that surrounded them, and I thought how did they manage to make something that makes people sit up and take notice. That is interesting from beginning to end. That people want to watch more than once.

I contemplated this for a long time, I watched video's from around the world. I looked at books in the library. I consulted the ghost of Stanley Kubrick. Then one day I found the answer and I'm not kidding when I say that this video (link below) was a huge inspiration when I was making Apache.

Hot Chip - I Feel Better

A music video I directed for MGMT's cover of a Bauhaus song 'All We Ever Wanted Was Everything'. From the Late Night Tales MGMT compilation.

Something similar to the Apache video I made earlier this year for Danger Beach was required with animated characters of the band etc. The track however couldn't be more different. I really like it, but where as Apache had been upbeat, fast paced and short. This track was incredibly slow, melancholic and long.

In the past I've been careful to pick music that suites the type of animation I do, this track was a bit of a challenge as I wasn't sure animated characters would sit comfortably with the subject matter of the song. I chose instead to focus on the lyrics which I think are fantastically banal yet surreal, creating an Illustrative typeface to go with my style of Illustration. The lyrics/typography instead of the characters are what bind the video together.

The unfolding technique came in part from a similar technique I developed for the Apache video, but also from earlier works where I'd been creating scenes from layered images in After Effects and casting lights on them to create shadows (Bedbugs Odyssey).

I liked the idea of then traveling through these scenes and building them as I went which also gave me interesting transitions between scenes, the focus for the scenes being the lyric 'Factory Town'.

For a long time I wasn't sure what to do with the characters, how they would intersect with the factory town I was creating. The idea of an American band singing about the hardships of industrial britain from their point of view felt a bit strange to show. But then I thought well this is a cover, they didn't write the song, they are just visiting it, this is their impression of the song. And so I bookended the video with the band viewing the song from afar. Travelling around inside the song like visitors and leaving the song behind at the end. The typography and flattened Illustrated layers constituting the song itself.

I want to thank the good people at Late Night Tales, and I strongly recommend you have a look at their excellent back catalogue of compilation albums. MGMT's compilation being particularly interesting!

Watch All We Ever Wanted Was Everything

Also thanks to Michelle Higa There are some making of images posted up on Motionographer!

Just a small note to say Apache will be playing at onedotzero this month (Nov 23-27th 2011)

Head along to London's BFI on the Southbank for all things visually moving.

This video was a lot of fun to make. I had an Apache character I'd been doodling for a while (read doodles post from last year) but I wasn't sure what to do with him until I came across this track on a website called New Weird Australia. The track was perfect, I got in touch with the band (Danger Beach) and started noodling out some ideas.

The track made me think of traveling but I think a lot of music video's use this device so I was looking for a new way to show traveling without just having panning backgrounds etc. I thought it'd be cool if you could see more of where he's going and where he's been. This made me think of bending the plane he's on like a roll of paper going through a print machine so we can see shapes of things to come. I added more rolls so he could move between planes which he does on the train ride. When it was set up I tried to think of different way's this system could be used to illustrate a scene, starting with quite a simple desert scape and the inside of a cave to the more complex scenes with the train where the motion bleeds together. I'm already thinking about new projects where I can push this idea further. A more graphic less literal approach might be interesting.

The textures, colours and bits of postcard are a nod towards nostalgia for the old west as depicted in kids books and films.

A big thanks to Rodney Selby who helped me out with the character animation so I could focus on the Illustration etc, I thought the Buffalo's guitar playing was particularly nice.

Watch Apache

Music Video for Casionova, a lo-fi performance artist from somewhere in Australia. I found him online, loved this track and had to make a video. I think he played it once at one of his gigs, he's not what you would call technologically advanced so I put it up online to spread the word.

Watch it now why don't you!